Switch is a dynamic and multi-faceted St. Louis based advertising agency that works as both an ideas and branding firm, as well as in event production and fabrication. When Switch approached UIC, they had half of their team in a downtown loft building and half in a defunct strip mall, two miles away, with a desire to bring everyone under one roof by expanding their space in the former shopping center, creating one 90,000 sf office and production hub for the firm.
Our challenge was to find a way to expand what Switch had already begun, while also make a new creative office space in a banal 30,000 sf former office supply store, that would inspire a group accustomed to their cozy loft offices. To do this, we embraced the bigness of the space, creating a dynamic open work area with carefully placed break out spaces, a game room, a bar, and all of it centered around a winding two-story ramp and amphitheater. This ramp and amphitheater can accommodate a customized tour of Switch’s work for perspective clients, or a whole company meeting, creating a hub that fits their unique culture and style. Our first clue that the team would like the space was the razor scooter races that broke out on the ramp before we could finish construction.